Lytro: A High End Product?

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Hi Paramendra, I personally really like the photo with the martial artists and the sword. The dimension you get is really intriguing. Although your photo is of course great, too. I know what you mean about not carrying a camera around always because they can be so bulky; I’m really trying to remember mine more often because I often see pretty things in nature that I want to capture. The Lytro tech seems really awesome for people who need a little help taking professional-quality photos, but I don’t think most people will be able to afford it if it’s too expensive. The CEO Ng said it will cost under $10k, which is obviously way too much for most people, so it will be interesting to see if the company prices it for the consumer since they said it’s supposed to be for the consumer market. I wanted to share this video on the Lytro tech with you. I think you’ll appreciate how it analyzes news coverage from different sources to show various perspectives on the impact the cameras will make. I hope you’ll consider embedding the video in your post. http://www.newsy.com/videos/lytro-to-revolutionize-photo-technology/ Thanks, Kate (comment left to this Lytro blog post from earlier)

It takes a white woman to drive an Asian to his senses. What was I thinking? The founders of both Color and Lytro are "Asian." I need to be rooting for them. Every attack on Carol Bartz is an attack on Jerry Yang.

China is an entire continent. India is probably two continents. But in the strange world of American race relations you get lumped into one. When I was traveling through the American hinterland, often times in small towns I would meet people who would spurt out the name of that one Indian friend they had. Did I know the person?

But look closely, I did not dismiss Color.

The Color Social Graph Might Work Better For Books, Movies, Music

As early as April 4 I said Color's primary potential might not be in picture taking, it might be more so in its social graph, the transient social graph that you don't actively manage. And now there is news Color is actively pivoting.

Am I capable of tough love or what?

Recently I also surmised that GroupOn might be the Lycos of daily deals, because a 50% cut is a lot to take.

Rocky Agrawal's Take On GroupOn
What Fascinates Me About GroupOn
18 Months Ago GroupOn Did Not Exist

GroupOn, Color, and Lytro are revolutionary products. I have always felt that. But that is not to say they will have to go through the first few drafts to get it right. Right now Lytro comes across as those early Apple computers: hugely expensive. 10,000 dollars for a camera? Please count me out. But keep me on your mailing list.

Related articles

• Lytro light field camera promises shoot now, focus later (slashgear.com)
• Lytro's Light Field Camera Makes Moms/Drunks Better Photographers (solidsmack.com)
• Shoot first, focus later: Lytro camera (invokingcreativity.wordpress.com)
• Lytro: the technology that brings bad photos into focus. (saunderslog.com)
• Is Focusing Your Camera Becoming Obsolete? (naturalhistorywanderings.com)
• Camera Takes Pictures That Allow For Focus Adjustment AFTER The Photograph Is Taken (geekologie.com)
• Lytro: The camera that could change photography forever (digitaltrends.com)
• Start-up Lytro tries refocusing camera industry (news.cnet.com)
• Lytro introduces groundbreaking light field camera technology (outnfront.wordpress.com)
• Lytro light field camera refocuses the future of photography (geek.com)
• Lytro's New Camera: Shoot First, Focus Later (tjantunen.com)
• Camera That Lets You Take Photos First and Then Focus With Just One Click (techie-buzz.com)

Lytro: Another Color?

Image via WikipediaThis is not me saying Color fell off the cliff. I don't know. I carry a bulky camera, which means I hardly ever have a camera on me. And for me it is about what I see with my eyes. Where I am, what I am looking at, that particular view. That specific frame. The camera I believe is secondary to photography. And I believe most moments should not be captured. If you love butterflies, you don't become a butterfly collector. And there is some quantum mechanics thrown in. If you get too precise with the location of the particle, you miss out on the velocity. The freeze frame quality of picture taking can rob you of the full experience. Put that camera away, please.

Except when you decide you are going to take pictures for hours on end.

Williamsburg (1)
Williamsburg (2)
Williamsburg (3)

Hundreds more to come as early as tomorrow.

But then I was looking at this Lytro picture and a cold shiver ran down my spine. When you click on the sword, the artist disappears - artist, as in martial artist - and when you click on the artist, the sword disappears. That is problematic, to me it is.

I am pressed for time. I want point and click. I want to get it right the first time and I almost always do. And my camera is several years old. But then like I said, it is not about the camera. It is about the frame. It is about where I am and what I am seeing.

Don't tell me my shot is not better than the Lytro shot.

Color Doldrums: Fail Whale?

Ben Horowitz: Lytro and the Magic Camera: Since 1826, when French inventor Joseph Nicéphore Niépce took the first permanent image photograph, photography has worked in essentially the same way. A plane of light is captured on some medium. Now that medium has changed quite a bit over the years from paper soaked in silver chloride to silver plated copper coated with silver iodide to more recently random access computer memory, but the medium always captures a plane of light. On the front-end features like autofocus, flash, and others have been added to better capture that plane of light, but it’s still been just that plane. It’s always been that way until right now.

Related articles

• Is Focusing Your Camera Becoming Obsolete? (naturalhistorywanderings.com)
• Lytro's Light Field Camera Makes Moms/Drunks Better Photographers (solidsmack.com)
• Camera Takes Pictures That Allow For Focus Adjustment AFTER The Photograph Is Taken (geekologie.com)
• Lytro light field camera refocuses the future of photography (geek.com)
• A Start-Up's Camera Lets You Take Shots First and Focus Later (nytimes.com)
• Lytro: The camera that could change photography forever (digitaltrends.com)
• Lytro and the Magic Camera (bhorowitz.com)
• Lytro promises focus-free shooting (boingboing.net)
• Lytro Launches To Transform Photography (shortformblog.tumblr.com)
• The Lytro FAQ is a work of art. (sippey.com)
• Lytro's New Camera: Shoot First, Focus Later (tjantunen.com)
• Camera That Lets You Take Photos First and Then Focus With Just One Click (techie-buzz.com)
• Lytro's light field camera (cubicgarden.com)

Condition 1

Time: A New Way to Photograph War

Condition ONE, an app to provide a new form of storytelling. Dennis says it combines “the power of the still image, the narrative of films and the emotional engagement of tactile experiences to create a new language that is so immersive, it will shake viewers out of their numbness to traditional media and provide them a powerful emotional experience. Instead of opening a window to glimpse another world, we are attempting to bring the viewer into that world as an active participant.” ..... “Once viewers enter a video experience, they can move the tablet in any direction and see the corresponding field of view. The traditional two-dimensional, rectangular frame is shattered as viewers step inside the frame and experience the stories as the protagonists.” ..... “Before, when I was shooting, my camera only showed what was in front of me, the action. It was frustrating because often what happens just at your right is part of the story. Now it is like having five cameras. One more at your right, your left, up and down,” Chauvel writes. “It’s not easy to use; you have to watch not to get your shoes in the frame or your shadow or your face … But the result is worth it. You bring your story with more images all around and more information, so you are a better witness. Now people can feel the story.”

(Via Upendra Shardanand)

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Awesome art photos

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