Judge Rules Chrysler can’t have the “Imported from Detroit” Tag Line for Itself

As we mentioned last week, Chrysler used an award winning ad that aired during the Super Bowl on February 6 to introduce its “Imported from Detroit” message. But, guess what? It wasn’t the only to use the tag line.

Pure Detroit clothier also uses it, and opposed the automaker’s attempt to trademark the phrase. As it usually happens in those cases, Chrysler sued, Pure Detroit counter-sued, and their lawyers got to work. Eventually Chrysler lost.

US Federal Judge Arthur Tarnow ruled that Chrysler’s claim that it would suffer irreparable harm didn’t have merit. He also noted that the company didn’t have a trademark on the phrase, and dismissed its argument that the trademark law doesn’t apply on cars.

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Report: New Alfa Romeo-Derived / U.S. Made Dodge Compact Sedan to Debut at 2012 Detroit Show

A new U.S. market compact sedan to be developed by Fiat and built by Chrysler is set to make its debut appearance at the 2012 North American International Auto Show in Detroit in the beginning of next year, according to a report from the Wall Street Journal.

The as-of-yet unnamed model will be badged as Dodge and powered by a Fiat-derived 1.4-liter turbocharged gasoline engine. It’ll also do 40 mpg combined, or at least it will if Fiat wants to net itself a further 5% of Chrysler from Mr. Monopoly Uncle Sam.

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Chrysler Seeks Fiat Synergies to Produce Cars in China

China is the world’s largest car market: last year alone, more than 18 million vehicles were sold there, of which 13.76 million were passenger cars. Furthermore, analysts McKinsey & Company predict that it will grow tenfold between 2005 and 2030.

Do you want to know Chrysler’s share in this massive car market? A measly 31,000 in 2010 and a projection for just 40,000 in 2011. Therefore, it is only natural that the American carmaker is looking for ways to increase its share in this rapidly expanding market.

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“Yes we Cannes”:Chrysler’s Super Bowl ad Wins 5 Awards at French Festival

Chrysler’s TV commercial “Born of Fire”, which aired during the 2011 Super Bowl, won five awards at the 58th Cannes Lions International Festival of Creativity, where over 24,000 entries from all over the world were competing.

The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four “Gold Lions”, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a “Bronze Lion” awarded to the brand for Best Editing.

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